--- title: GBFoods’ need for field data integration description: In this use case, we explore easy access through a data feed and integration of field data to GBFoods dataset delivery. image: https://blog.daltix.com/hubfs/Imported_Blog_Media/GBFoods-2.webp --- [Skip to content](https://blog.daltix.com/en/field-data-integration-gbfoods#main-content) [![logo-daltix](https://blog.daltix.com/hubfs/Imported%20sitepage%20images/logo-daltix.svg "logo-daltix")](https://www.daltix.com/en/) - [Customer Log In](https://www.daltix.com/en/) - [Customer Log In](https://www.daltix.com/en/) - [Home](https://www.daltix.com/en/) - [Retail Data](https://www.daltix.com/en/retail-data/) - [Data Journey](https://www.daltix.com/en/data-journey/) - [Resources](https://www.daltix.com/en/resources/) - [About Us](https://www.daltix.com/en/about-daltix/) - [Work at Daltix](https://jobs.daltix.com/) - [Home](https://www.daltix.com/en/) - [Retail Data](https://www.daltix.com/en/retail-data/) - [Data Journey](https://www.daltix.com/en/data-journey/) - [Resources](https://www.daltix.com/en/resources/) - [About Us](https://www.daltix.com/en/about-daltix/) - [Work at Daltix](https://jobs.daltix.com/) - [Customer Log In](https://www.daltix.com/en/) - [Customer Log In](https://www.daltix.com/en/) [Contact Us](https://www.daltix.com/en/contact-us/) ###### [Use Cases](https://blog.daltix.com/en/tag/use-cases) # GBFoods’ need for field data integration Share #### GBFoods One of Europe’s leading food companies, with a passion for and portfolio built on strong brands, such as Aiki Noodles, Devos&Lemmens, Royco, Liebig, among others. #### Employees: 3.6K #### Market region: Europe #### Website: [https://www.thegbfoods.com/](https://www.thegbfoods.com/) ## The data challenge GBFoods needed easy and frequent access to a holistic market overview of pricing data of their own products compared to their Belgian competitors. The pricing data needed to include regular pricing as well as for products in promotion and should ideally incorporate both online data and field data. ## The Daltix Solution Daltix coordinates not only online data, but also all field data collection, and combines the two datasources into one structured and downloadable database. ## The power of Daltix GBFoods increased productivity by 3 hours a week as team members no longer had to spend time manipulating field data to match their database structure. This freed the team up to focus on other core business metrics. ## Related resources. [![Daltix Data Architecture: Data Access](https://blog.daltix.com/hs-fs/hubfs/Imported_Blog_Media/Data-Architecture-Data-Access-2-Jan-16-2023-06-08-07-2810-AM.png?width=300&name=Data-Architecture-Data-Access-2-Jan-16-2023-06-08-07-2810-AM.png)](https://blog.daltix.com/en/data-access?hsLang=en) ###### [News](https://blog.daltix.com/en/tag/news)[Tech](https://blog.daltix.com/en/tag/tech) ##### [Daltix Data Architecture: Data Access](https://blog.daltix.com/en/data-access?hsLang=en) If you missed the three previous posts in the series, here are links to the last three: [Read article](https://blog.daltix.com/en/data-access?hsLang=en) [![Daltix Data Architecture: Data extraction](https://blog.daltix.com/hs-fs/hubfs/Imported_Blog_Media/5A9ED975-CB95-4830-B8E2-D1ABEA1F83AC.png?width=300&name=5A9ED975-CB95-4830-B8E2-D1ABEA1F83AC.png)](https://blog.daltix.com/en/data-extraction?hsLang=en) ###### [News](https://blog.daltix.com/en/tag/news)[Tech](https://blog.daltix.com/en/tag/tech) ##### [Daltix Data Architecture: Data extraction](https://blog.daltix.com/en/data-extraction?hsLang=en) In the previous post in our data architecture series (click link to take you to the post) , we gave a high-level overview of what our data architecture looks like. In the next few, we’ll zoom in on... [Read article](https://blog.daltix.com/en/data-extraction?hsLang=en) #### Subscribe to our newsletter ![BIKO](https://blog.daltix.com/hubfs/Imported%20sitepage%20images/BIKO.svg "BIKO") Daltix NV +32(0)32 46 12 33 (BE) [tel:+3232461233](tel:+3232461233) +351 215 84 27 47 (PT) [tel:+351215842747](tel:+351215842747) info@daltix.com [mailto:info@daltix.com](mailto:info@daltix.com) BE0661.713.511 CEO: Jonas Deprez Postal address: Ottergemsesteenweg-Zuid 808, B160 9000 Gent, Belgium [Follow us on Twitter](https://twitter.com/daltixdata) [Follow us on Facebook](https://www.facebook.com/daltixretaildata) [Follow us on LinkedIn](https://www.linkedin.com/company/daltix/) [Retail data](https://www.daltix.com/en/retail-data/) - [Price Data](https://www.daltix.com/en/retail-data/) - [Promotion Data](https://www.daltix.com/en/retail-data/) - [Product Data](https://www.daltix.com/en/retail-data/) - [Location Data](https://www.daltix.com/en/retail-data/) [Resources](https://www.daltix.com/en/resources/) - [News](https://www.daltix.com/en/resources/) - [Press](https://www.daltix.com/en/resources/) - [Use Cases](https://www.daltix.com/en/resources/) - [Webinars](https://www.daltix.com/en/resources/) - [Whitepapers](https://www.daltix.com/en/resources/whitepapers/) [Data Journey](https://www.daltix.com/en/data-journey/) - [Data Collection](https://www.daltix.com/en/data-journey/) - [Data Structure](https://www.daltix.com/en/data-journey/) - [Data Cleaning & Quality](https://www.daltix.com/en/data-journey/) - [Data Storage, Integration & Analysis](https://www.daltix.com/en/data-journey/) [About us](https://www.daltix.com/en/about-daltix/) - [Contact Us](https://www.daltix.com/en/contact-us/) - [Work at Daltix](http://jobs.daltix.com/) - [Customer Log In](http://navigator.daltix.io/) [Contact us](https://www.daltix.com/en/contact-us/) [Stay in Touch](https://www.daltix.com/en/resources/) Our newsletter comes out quarterly! - [Disclaimer & Imprint](https://www.daltix.com/en/disclaimer/) - [Privacy Policy](https://www.daltix.com/en/privacy-policy/) - [Cookie policy](https://www.daltix.com/en/cookie-policy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nikolina Pipping", "url" : "https://blog.daltix.com/en/author/nikolina-pipping" }, "dateModified" : "2023-02-20T15:39:54.496Z", "datePublished" : "2022-04-27T14:20:49.000Z", "headline" : "GBFoods’ need for field data integration", "image" : [ "https://blog.daltix.com/hubfs/Imported_Blog_Media/GBFoods-2.webp" ], "mainEntityOfPage" : { "@id" : "https://blog.daltix.com/en/field-data-integration-gbfoods", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.daltix.com/hubfs/logo-daltix.png" }, "name" : "Daltix" } } ```