--- title: Daltix and GfK join data forces description: A press release on Daltix and GfK's collaboration on promotion data. Daltix provides the Consumer Panel with valuable and reliable retail data. image: https://blog.daltix.com/hubfs/Imported_Blog_Media/GfK-CMYK-Coated_sml-2.jpeg --- [Skip to content](https://blog.daltix.com/en/gfk-promotion-data#main-content) [![logo-daltix](https://blog.daltix.com/hubfs/Imported%20sitepage%20images/logo-daltix.svg "logo-daltix")](https://www.daltix.com/en/) - [Customer Log In](https://www.daltix.com/en/) - [Customer Log In](https://www.daltix.com/en/) - [Home](https://www.daltix.com/en/) - [Retail Data](https://www.daltix.com/en/retail-data/) - [Data Journey](https://www.daltix.com/en/data-journey/) - [Resources](https://www.daltix.com/en/resources/) - [About Us](https://www.daltix.com/en/about-daltix/) - [Work at Daltix](https://jobs.daltix.com/) - [Home](https://www.daltix.com/en/) - [Retail Data](https://www.daltix.com/en/retail-data/) - [Data Journey](https://www.daltix.com/en/data-journey/) - [Resources](https://www.daltix.com/en/resources/) - [About Us](https://www.daltix.com/en/about-daltix/) - [Work at Daltix](https://jobs.daltix.com/) - [Customer Log In](https://www.daltix.com/en/) - [Customer Log In](https://www.daltix.com/en/) [Contact Us](https://www.daltix.com/en/contact-us/) ###### [Press](https://blog.daltix.com/en/tag/press) # Daltix and GfK join data forces Share GfK is delighted to announce its partnership with Daltix with regards to promotions in the FMCG market. During 2021 GfK Belgium and Daltix joined forces to enrich the Belgian GfK Consumer Panel database with promotional information on individual purchase record level. ## GfK adds promotional information to its FMCG Consumer Panel database in Belgium Daltix, founded in 2016, gathers powerful insights through advanced data harvesting and analytics.  Amongst these activities is the daily monitoring of price and promo information in the retail market. GfK Belgium and Daltix have worked intensively together the past year to link up the unique Daltix database with the Belgian GfK Consumer Panel database. This allows GfK to enrich its behavioral FMCG purchase data with additional information on promotions. More specifically all category purchases, apart from Fresh, will not only be tagged with whether a product was bought in promotion or not but also with which type of promotion. E.g. Discount amounts, discount percentages, multibuys, red prices, loyalty card actions etc. This will allow GfK and its clients to investigate the impact promotions have on the actual purchase behavior and its evolution. Specific business questions can be answered on an ad hoc basis and next to this, these promotional insights can also be embedded structurally into the GfK market reports on a continuous basis. As of January 2022, this promotional information will be available in its database for all of its clients. GfK will start with full year 2021 data and will continue tracking and reporting on a monthly basis as of January 2022 for most of the mayor FMCG players in Belgium. > *“In our continuous journey to improve and maximize the use and benefits of our Market insights we are extremely happy to take this next step and enrich our database with the promotional insights. We are convinced that this will increase the added value of our behavioral shopper data as we can help our clients now even better with price and promo related business questions on a strategic level as well as on a tactical level.”   * > > Davy Van Raemdonck – Director Consumer Panel Belgium & The Netherlands > > "As a new player in the market, we have been focusing on creating the most detailed and accurate pricing and promotional data. We are very happy to see this validated by the collaboration of GfK. We are looking forward to unlocking the power of our combined datasets and to helping retail players with their business questions regarding pricing and promotions." > > Jonas Deprez - CEO Daltix Information about GfK can be found [here.](https://www.gfk.com/home) ## Related resources. ###### [Tech](https://blog.daltix.com/en/tag/tech) ##### [The secret to competitive retail pricing is all in the data](https://blog.daltix.com/en/snowflake-data-cloud?hsLang=en) Where retail product master data was once gathered manually in physical stores, Daltix’s product data aggregation platform blends multiple datasets to give its clients up-to-date regional and... [Read article](https://blog.daltix.com/en/snowflake-data-cloud?hsLang=en) [![Video: how Daltix Data is done on TV](https://blog.daltix.com/hs-fs/hubfs/Imported_Blog_Media/6D249DE5-4A7B-4C9A-996B-0E9B5E4D83C9-scaled.jpeg?width=300&name=6D249DE5-4A7B-4C9A-996B-0E9B5E4D83C9-scaled.jpeg)](https://blog.daltix.com/en/watch-the-video-how-daltix-data-is-done?hsLang=en) ###### [News](https://blog.daltix.com/en/tag/news) ##### [Video: how Daltix Data is done on TV](https://blog.daltix.com/en/watch-the-video-how-daltix-data-is-done?hsLang=en) Daltix was invited to be featured in the popular show “How It’s Done” on the Dutch channel RTLZ. Watch the end result here! Daltix CEO Jonas Deprez takes us through how Daltix data is done. What does... [Read article](https://blog.daltix.com/en/watch-the-video-how-daltix-data-is-done?hsLang=en) #### Subscribe to our newsletter ![BIKO](https://blog.daltix.com/hubfs/Imported%20sitepage%20images/BIKO.svg "BIKO") Daltix NV +32(0)32 46 12 33 (BE) [tel:+3232461233](tel:+3232461233) +351 215 84 27 47 (PT) [tel:+351215842747](tel:+351215842747) info@daltix.com [mailto:info@daltix.com](mailto:info@daltix.com) BE0661.713.511 CEO: Jonas Deprez Postal address: Ottergemsesteenweg-Zuid 808, B160 9000 Gent, Belgium [Follow us on Twitter](https://twitter.com/daltixdata) [Follow us on Facebook](https://www.facebook.com/daltixretaildata) [Follow us on LinkedIn](https://www.linkedin.com/company/daltix/) [Retail data](https://www.daltix.com/en/retail-data/) - [Price Data](https://www.daltix.com/en/retail-data/) - [Promotion Data](https://www.daltix.com/en/retail-data/) - [Product Data](https://www.daltix.com/en/retail-data/) - [Location Data](https://www.daltix.com/en/retail-data/) [Resources](https://www.daltix.com/en/resources/) - [News](https://www.daltix.com/en/resources/) - [Press](https://www.daltix.com/en/resources/) - [Use Cases](https://www.daltix.com/en/resources/) - [Webinars](https://www.daltix.com/en/resources/) - [Whitepapers](https://www.daltix.com/en/resources/whitepapers/) [Data Journey](https://www.daltix.com/en/data-journey/) - [Data Collection](https://www.daltix.com/en/data-journey/) - [Data Structure](https://www.daltix.com/en/data-journey/) - [Data Cleaning & Quality](https://www.daltix.com/en/data-journey/) - [Data Storage, Integration & Analysis](https://www.daltix.com/en/data-journey/) [About us](https://www.daltix.com/en/about-daltix/) - [Contact Us](https://www.daltix.com/en/contact-us/) - [Work at Daltix](http://jobs.daltix.com/) - [Customer Log In](http://navigator.daltix.io/) [Contact us](https://www.daltix.com/en/contact-us/) [Stay in Touch](https://www.daltix.com/en/resources/) Our newsletter comes out quarterly! - [Disclaimer & Imprint](https://www.daltix.com/en/disclaimer/) - [Privacy Policy](https://www.daltix.com/en/privacy-policy/) - [Cookie policy](https://www.daltix.com/en/cookie-policy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nikolina Pipping", "url" : "https://blog.daltix.com/en/author/nikolina-pipping" }, "dateModified" : "2023-02-20T15:43:53.279Z", "datePublished" : "2022-03-17T15:44:37.000Z", "headline" : "Daltix and GfK join data forces", "image" : [ "https://blog.daltix.com/hubfs/Imported_Blog_Media/GfK-CMYK-Coated_sml-2.jpeg" ], "mainEntityOfPage" : { "@id" : "https://blog.daltix.com/en/gfk-promotion-data", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.daltix.com/hubfs/logo-daltix.png" }, "name" : "Daltix" } } ```