---
title: The Unilever use case on retail data
description: In this use case, Unilever highlights the challenges they faced with data and how quality retail data helped them make better decisions.
---

[Resources](https://blog.daltix.com/en)

# [The Unilever use case on retail data](https://blog.daltix.com/en/unilever-use-case-retail-data)

 Written by [Nikolina Pipping](https://blog.daltix.com/en/author/nikolina-pipping) | March 17, 2022

#### Unilever

Unilever is a global consumer goods company, offering beauty and personal care products, food and refreshments, and home care products.

#### Employees: 150.000 employees globally.  

#### Market: Middle Europe

#### Website:[www.unilever.com](https://www.rayon.be)

## The retail data challenge

This use case on retail data starts with the fact that data providers only deliver monthly data.  However, Unilever needs near real-time data to be able to observe what new products are launched with a certain set of their competitors. A daily data feed would enable them to faster kick off analysis for go-to-market strategies for their own products.

## The Daltix solution

Daily feed of relevant products available, tracking data fields such as product names, EANs, brands and many more. The feed is available on an sftp server.

## The power of Daltix

Limiting the time lapse between launch in store of a competitive product and Unilever picking up critical information.

 

> "By using Daltix data on a daily basis, Unilever was able to track   
> the go-to-market speed of our innovations and measure the on- and offline availability of our products.   
> This enables us to respond more quickly to changes in the market through our diverse teams."
> 
>  
> 
> Sven Lenaerts- Data Cloud Solution Specialist for Middle Europe

[View full post](https://blog.daltix.com/en/unilever-use-case-retail-data)

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